In recent decades, the importance of sustainability in business has become increasingly central to the global business landscape.
Growing awareness regarding the environmental, social and economic impacts of business activities has prompted companies to redefine their strategies to adopt more sustainable practices.
From this perspective, the importance of sustainability in business goes beyond mere compliance with environmental regulations; it becomes a strategic lever to innovate, grow sustainably, and contribute positively to the well-being of the communities in which businesses operate.
A pivotal aspect of sustainability in the company is communication: on the one hand, it is necessary to identify useful tools to report on the actions implemented and the company’s ESG performance, and on the other hand, it is essential to share the information available both inside and outside the organization.
The pillars of sustainable communication
A sustainable company adopts strategies that take into account economic, social and environmental aspects in conducting its business.
Adopting a sustainable approach means prioritizing a sustainable type of communication, i.e., one that is clear and consistent with corporate values, and aimed at establishing an effective trust relationship with stakeholders.
Sustainable communication is not only about technical aspects, such as communicating to stakeholders about certifications and sustainability reporting documents adopted by the company, but is a real method of communicating any kind of information.
The main characteristics that define the sustainable communication approach are:
- Transparency: an indispensable requirement for building trust with both stakeholders and end consumers;
- Clarity of language and balance: simple, understandable language is a prerequisite for making information accessible to all audiences;
- Appropriateness of information: information provided must always be appropriate and truthful, even in view of regulations about Greenwashing practices;
- Consistency: communication must be consistent with the business context and strategy;
- Consistency: the information shared must always be up-to-date;
- Integrated communication: this means choosing to adhere to and maintain principles pertaining to sustainable communication in all areas of the company, from dialogue with employees to providing information to stakeholders;
- Involvement: making the target audience participate in the information to be provided is a factor that makes the type of communication chosen by the company effective and clear.
Communicating sustainably is in effect a strategic choice for the company from a business perspective.
Corporate communication plan and esg consulting: two elements that coexist
The corporate communication plan and ESG consulting, viz. strategic sustainability consulting, represent two interdependent and essential factors in the adoption of a sustainable approach in business.
Strategic sustainability consulting, by assessing and integrating Environmental, Social and Governance factors into business operations, is a process that supports and guides companies to identify risks and opportunities related to these factors.
The purpose of strategic sustainability consulting is to develop a strategy to improve sustainable performance: the set of best practices, behaviors, organizational and economic models oriented toward respect for the environment and society.
Adopting a sustainable approach, through carrying out esg consulting and complying with regulatory requirements in terms of sustainable reporting, means making a strategic choice for the success of the company’s business: companies oriented in this way turn out to be more attractive in the eyes of investors and stakeholders.
With a well-structured communication plan, it is possible to have a concrete answer to a number of questions, including: what are the company’s sustainability achievements?
What concrete initiatives are being put in place to improve sustainable performance?
What future approach is being taken to achieve certain goals in terms of the company’s social and environmental impact?
This information does not pertain solely to the technical or financial side; it pertains to the company and corporate life as a whole.
Choosing how to communicate corporate sustainability, what has been done, what has been achieved, and what the company still intends to do for the sustainable future must be an integral part of corporate strategy.
Integrating and communicating sustainability with Tecno
Doing strategic sustainability consulting with Tecno means helping your organization understand its sustainability performance and consider adopting an integrated (ESG-oriented) approach.
From building the work team to implementing the operational plan, with Tecno every ESG factor pursued by the company is highlighted, examined, improved, and disseminated through a sustainability-oriented communication plan.
This pathway makes it possible to significantly limit the risks from greenwashing and greenhushing by increasing the bond of trust between the company and stakeholders, investors and end users.
Effectively communicate your company’s sustainability with us.
